One of the first questions fintech marketers and CEOs ask us when we start talking about content for lead generation is: how many leads can we get with your type of content?
The answer, of course, is it depends.
However, there are ways we can get closer to the answer by explaining what it depends on and what we’ve seen works over time. We’ll also be using real examples with real data from clients of ours to explain the answer to that question.
Read MoreWhen you’re looking to create and define a new category, can you use content marketing to acquire customers?
The short answer is: yes. By damming demand.
We go into detail about how to dam demand with content and SEO and why it should be part of your marketing strategy.
Read MoreWhat’s great about BOFU content is that it doesn’t just help you with customer acquisition. It also helps with thought leadership, brand awareness, education and so much more.
We dive into the specifics in this article.
Read MoreIf you’re doing research online about content marketing for financial services, you’ll see a lot of articles talk about “topic clusters”, creating fictional buyer personas and raising brand awareness.
But few will talk about how to create content that generates business value. That’s what we discuss in this article.
Read MoreIn this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.
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