What’s great about BOFU content is that it doesn’t just help you with customer acquisition. It also helps with thought leadership, brand awareness, education and so much more.
We dive into the specifics in this article.
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If you’re doing research online about content marketing for financial services, you’ll see a lot of articles talk about “topic clusters”, creating fictional buyer personas and raising brand awareness.
But few will talk about how to create content that generates business value. That’s what we discuss in this article.
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In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.
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If you’re doing research on lead generation for your fintech company, it’s likely you’re looking for inspiration on how other fintech startups have generated leads and examples of tactics that work.
In this piece, we go through fintech lead generation campaigns that worked, as well as one specific strategy that works.
Read More![How to Write About Your Product In Your Content [And Increase Conversions]](https://images.squarespace-cdn.com/content/v1/5dbc49e02aee2977b92ed738/1689955201375-8UQ6H057X4EA7MI2094W/orange+juice+product.png)
A lot of content marketers believe you should never write about your product in your content.
But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.
We then offer a guide on how to write product in your content that helps with conversions.
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