Bringing in a high number of SQLs doesn’t mean anything if they’re all low quality.

How can you track the quality of the leads you’re bringing in? In this article, we break down why Hubspot is a content marketer’s best friend, and which reports to use to track lead quality.

In this article, I want to cover six fintech companies that are doing content marketing that actually works.

We’re not just talking about nicely written content with fun graphics that bring in just traffic, we’re talking about content that actually generates customers (or in one case, employees).

Here, I break down six fintech companies doing a good job with their content and actually getting results from their efforts.