When you’re looking to create and define a new category, can you use content marketing to acquire customers?

The short answer is: yes. By damming demand.

We go into detail about how to dam demand with content and SEO and why it should be part of your marketing strategy.

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What’s great about BOFU content is that it doesn’t just help you with customer acquisition. It also helps with thought leadership, brand awareness, education and so much more.

We dive into the specifics in this article.

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If you’re doing research online about content marketing for financial services, you’ll see a lot of articles talk about “topic clusters”, creating fictional buyer personas and raising brand awareness.

But few will talk about how to create content that generates business value. That’s what we discuss in this article.

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In this article, we’ll dive into why not understanding the readers’ pain points leads to bad content, and some tips on how to work with a writer to ensure your content speaks to your customers’ pain points.

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A lot of content marketers believe you should never write about your product in your content.

But in this article we argue that you often need to write about your product to explain a concept, to establish credibility and to acquire customers.

We then offer a guide on how to write product in your content that helps with conversions.

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