Only a handful of B2B fintech companies do great content. Why is that?
In this article, we dive into the four main pitfalls fintech marketers fall into when it comes to content, and how to solve for them.
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As a VC backed, fast growing company, Jeeves needed a content partner that could help create content for the entire marketing funnel, raise awareness for the Jeeves product and bring in qualified leads.
Here’s how we helped them achieve those results with content marketing.
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A lot of fintech companies are uncomfortable with writing about their competitors.
And yet, writing about your competitors is one of the highest converting types of content you can create.
In this post, we argue why it makes sense to write about competitors, how to do it in a way that gets the right results, and some examples of well-performing competitor posts.
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If we had to summarise this post with one sentence it would be this: you really only need to work with an SEO agency or freelancer if you’re publishing and refreshing a lot of content.
In this article, we break down when it does and does not make sense to work with an SEO agency.
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Most fintech companies – most companies, really – underuse their blog.
But if done correctly, it can even be your primary driver for growth, recruitment and branding. It can help you acquire customers, position yourself as an expert and help advance your mission of financial education.
Here’s how.
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