When it comes to creating content, alignment is a big issue.
In this article, we’ll dive into one way to overcome these issues: by creating content based on interviews. We’ll cover the main challenges marketers face when creating content for the website and the benefits of creating content based on interviews with experts.
Read MoreThere are a few common beliefs that people have about content marketing:
It always takes a long time to get results
There’s no point in doing it if you’re in an incredibly competitive space
You can’t track leads or attribute leads to specific blog posts
In this case study, we’ll show you how we produced leads for a B2B fintech client in just 2 months with our approach.
Read MoreJust over a week ago we did a webinar where we presented some research on what fintech companies are currently doing with content. We look at the role content plays in fintech, what “good content” means and how fintech companies are currently creating their content.
Read MoreWhen should you use a newswire as a fintech company? Are they worth it? What should you do once you’ve released your newswire? When should you not use a newswire?
Scott Rosenblum, PR expert, answers all your questions about doing PR as a fintech company.
Read MoreThe foundation of great content is great research.
Just like building a product, creating great content that speaks to your audience only happens when you have a good grasp of what your audience wants to read.
In this article, we break down how we do this research step by step.
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