6 Reasons Your Content is Not Converting (And How to Fix Each One)
Imagine you’re tracking all your content correctly and are now able to see how many leads and customers your articles are generating — down to the specific blog post.
But after doing a few calculations, you realise that… the numbers are not good. Considering the investment you’re putting into content, the conversions are too low and the ROI is either negative or not high enough.
How do you fix that?
Here are 6 reasons your content might not be converting, and some ideas on how to fix each one.
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Content Attribution: How to Calculate How Many Customers You're Getting with Content
The main value proposition of working with Mint Studios is that we don’t just help fintech companies with traffic: we help with lead generation as well.
That means we create content that is focused on conversions, and tracking it means we can calculate the number of customers we’re generating through our efforts.
How do we do it? We’ll outline it step by step in this article.
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Why I Set Out to Build a Financial Services Content Marketing Agency
I decided to set up a financial services content marketing agency that would help address some of the gaps in the content marketing world, and help financial services and fintech companies use their website blogs to acquire customers.
In this post I go over some of the gaps in the financial services and fintech content marketing world, and how we’re addressing them at Mint Studios.
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Why We Believe Hiring Freelance Writers Doesn't Work for Most Companies
Writing for a company — in other words, content marketing — is different from writing for a personal blog, a publication, or a newsletter.
Why? Because the incentives are different. A company needs to acquire and retain customers to use a product or a service. And if a company is investing in content, they will want to see an ROI.
In this article, I want to explain why — based on my own experience and experiments in content marketing — hiring freelance writers as a company might not always be the right model.
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How to Write a Blog Introduction That Converts
If you’re an avid reader of blog posts online, then you’ve likely seen your fair share of terrible article intros.
My goal with this article is to show you what most content introductions get wrong, and then three ways to write an introduction that actually converts readers into customers.
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