How can you measure the return on investment of your content marketing efforts?
In this post I outline how you can measure the ROI of your content marketing and make sure you’re getting the results you want with content.
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In this case study, I outline how I helped a fintech company increase their blog traffic by 208%, and total leads from the blog by 7x.
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Distribution is the unsexy difference between content that works, and content that often falls flat.
Here’s why fintech companies need to consider distribution, and 6 top distribution tactics.
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If you are a fintech - or any company for that matter - that is looking to get serious about content marketing, it’s likely you’re considering a freelancer or a content marketing agency.
Which should you pick?
I asked experienced content marketers and agency owners, and here’s what they say.
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Are you a fintech company that wants to get serious with content marketing?
Consider hiring a fractional content marketer: essentially, a part time content marketer that leads your team and holds a position in your company.
Not sure what a fractional content marketer does? Read the article to find out!
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